R&B Motorcycles
PROJECT TYPE
Branding
CONTRIBUTION
Brand Messaging, Brand Strategy, Logo Design, Visual Identity, Merchandise
R&B Motorcycles is a repair and custom shop in Nashville, Tennessee. The shop is located in a neighborhood that is changing rapidly with new development. As the demographic of the area changes, the shop faces new challenges, but also a lot of opportunity. They want branding that doesn't alienate their current clients, while also appealing to a younger generation of motorcyclists.
BETWEEN WORLDS
One challenge faced by the American motorcycle subculture is a generational divide. Traditional motorcycle clubs are counterculture and community-driven whereas the newer generation of riders tend to be young professionals who enjoy motorcycles as a hobby. To appeal to both of these demographics, I would need to find commonalities in language and aesthetics.
