Children's Hospital Association
PROJECT TYPE
Branding
CONTRIBUTION
Logo Design, Visual Identity, Brand Guidelines, Animation
CHA came to us with a bare-bones identity that felt generic and failed to reflect their dual role as the nation's leading voice in children's health advocacy and as a trusted partner to children's hospitals. Positioned primarily as a convener for hospitals rather than a leader in the space, they needed a brand that could command attention in Washington, earn credibility with member organizations, and adapt across their expanding work — from policy influence to hospital education to resources for families. We repositioned them as a commanding voice for children's health and built a visual system bold enough for advocacy, credible enough for legislative halls, and flexible enough to serve every audience they reach.
A MARK OF UNITY
Children's health depends on coordination between hospitals, families, policymakers, and advocates — groups that don't always speak the same language or share the same priorities. I designed the CHA logo to reflect CHA's unifying role: bringing disparate forces together and aligning them toward collective action.
FOUNDATION
BALANCE
PROGRESS
CONNECTION
Brand Launch Event
